MarTech startup Bigpearl raised an undisclosed amount of seed funding from Springcamp, a venture capital arm of search engine giant Naver.
The company runs two services: Bigpearl for YouTube influencers to analyze a channel’s growth potential, and Bigpearl AD for advertisers to search for influencers and run ad campaigns.
Bigpearl AD’s AI technology regularly gathers data from 50k Korean YouTube channels to categorize into over 500 types and analyze the characteristics. Advertisers can easily search for relevant influencers using appropriate categories and engage them for ad campaigns. It also provides analysis on ad effectiveness.