Swatch On has built a database of 170k fabrics from Dongdaemun and sold to fashion designers from 52 countries. The app provides video and swatch box of fabrics and 85% of swatch box sent overseas converts to sale.
CEO Jung Yonmi says the company will use the proceeds for overseas marketing and enhancing service.
Dongdaemun is a cluster of retail and wholesale fashion market in Seoul, Korea. It has over 3000 shops that can supply fabrics, design clothing and manufacture faster than SPA brands.
Based on the article by Platum