IGAWorks acquires SMART Interactive, a digital marketing agency

Full stack ad technology company IGAWorks buys 72.5% stake of SMART Interactive, a digital marketing agency.

Founded in 2008, SMART Interactive is performance-based advertising company providing keyword advertising as well. It boasts US$ 72.5 million billing amount and US$ 1.3 million operating profit in 2018. It is popular among large corporate clients in keyword advertising.

The acquisition will allow IGAWorks to control a digital ad value chain including data, platform, media rep and agency. IGAWorks will focus on data driven marketing in full scale over digital marketing market across keyword advertising and display advertising.

Based on the article by Platum

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